Perfectly Strong Women: Vidhi Dattani

Name: Vidhi Dattani
Age: 30
Occupation: Graphic Designer, Calligrapher, Painter
Location: Brooklyn, NY
Perfect Formula Product Used: Unicorn. (I loved its slightly pink hue and pearlescent sheen.)

How long have you been practicing your trade?
Professionally for 8 years but I have been drawing and painting since I was 5 years old. My parents bought me my first set of paints and brushes at age 3!

What is your definition of a Perfectly Strong Woman?
Someone who empowers other people and lifts them up with constant compassion and kindness.

Tell us more about your business.
I am a multidisciplinary designer and a visual storyteller. I opened my studio in 2018 to help people and businesses tell their story in an impactful way through custom design solutions. Trained as a graphic designer, I combine original artistry, calligraphic techniques and graphic design tools to create work that is a personalized and timeless. I am inspired by authenticity, natural beauty, colorful palettes and handmade materials. You can see my work at and follow my adventures on social media @vidhi_dattani.

What is one piece of advice that you would give a young woman aspiring to fulfill her dream?Stay curious – learn as many new skills as possible to give yourself an edge and make your work more unique and authentic. And be persistent – nothing worth achieving comes easy.

Name the one woman who has been most influential in pursuing your dream/craft.
There are so many female designers and entrepreneurs who have inspired me in my journey: Jessica Walsh, Jessica Hische, Louise Fili and Lotta Nieminen to name a few. But the greatest influence has been my mom. I have vivid memories of us drawing and painting together when I was only 5. She would sit next to me for hours on end and teach me how to hold my brush, what colors work well together and how to achieve certain effects. She always got me the best art supplies and books, the best teachers we could afford and drove me to after school classes and back and pushed me constantly to participate in art competitions. And these attentions have had a lifelong effect on me. I always pop into art stores in search of better supplies, books and am always curious to learn anything new that will give me an edge and push me forward.

As a busy woman, what is a time-saving technique or life hack that you would share?
The best life-hack for me, as a designer, has been a product – my iPad Pro and Apple Pencil. The ability to create print-ready/vector lettering and line art has eliminated the arduous process of scanning and photoshop clean up. I also love that I can sketch on the move and share with my clients in an instant. My favorite apps for the iPad Pro to make work are Procreate and Sketch.

What is your guilty pleasure?
The Bachelor and Bachelorette on ABC! I’ve been hopelessly trapped in the franchise’s web of tears, overly-earnest declarations of love and drama.

What are some skin care/beauty tips that you would like to share that will help a woman look her best and feel confident?
I embrace my natural beauty and only seek to enhance it. I love the Oribe texturizing spray and Tony Moly Snail Sheet Masks. I discovered the Oribe texturizing spray a few years ago and have been hooked ever since. It doubles as a dry shampoo and makes your hair smell heavenly. The Tony Moly snail sheet mask is amazing – it makes my face skin so soft and radiant and gives it a natural dewy look.


Receive tips & tricks, special offers, and more delivered to your inbox. Plus, get 20% off your first order of $50 or more.

We respect your privacy. You can read our Privacy Policy on our Terms & Conditions page.