Perfectly Strong Women: Lauren White

Name:  Lauren White
Occupation: Owner + Designer, White Loft
Age: 38
Location: Austin, TX
Perfect Formula Product Used: Unicorn — so fitting!

How long have you been practicing your trade?
Almost 6 years.

What is your definition of a Perfectly Strong Woman?
One who is confident in decisions, but flexible in their approach to getting things done!

Tell us more about your business.
White Loft creates growth charts — keeping marks off your door frames, and creating a family heirloom that moves with you.

What is one piece of advice that you would give a young woman aspiring to fulfill her dream?
Believe that you can’t fail. Self doubt is normal, but go in with the attitude of “can’t lose”, and you’ll be amazing the opportunities you’ll find! I also keep a note by my desk that says “You can do hard things.” Because we can!

Name the one woman who has been most influential in pursuing your dream/craft.
Rachel Hollis, her podcast keeps me going. Everyone needs a cheerleader, and she is def one of them.

As a busy woman, what is a time-saving technique or life hack that you would share?
As a mom of two (ages 7 and 4), I pre-fill all their water bottles on Sunday night. Sounds silly, but that saves me a lot of time in the morning while packing lunches, etc. I also use my car as a staging area for anything I’ll need the next day. I love getting in there every morning, and have my packages, kids backpacks, etc. ready to GO!

What is your guilty pleasure?
Watching the Bachelor/Bachelorette. (Don’t laugh!)

What are some skin care/beauty tips that you would like to share that will help a woman look her best and feel confident?
I believe in a good exfoliant for a lady of my age (haha) and drinking allll the water. While I’m not so great at the latter, I know it makes difference for more than skin!

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